ARTICLES TO HELP YOU RUN & GROW YOUR BUSINESS WITHOUT BURNOUT

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SIMPLE BUSINESS

How to create reliable passive income with your online course

We talk about online courses a LOT here on the podcast because they’re such a game changer in your business when it comes to increasing your cash flow and freeing up your time.

Passive in my experience applies to everything once it’s all set up and working - you’ve created your product, you have a sales & delivery process set up for it, and you have a marketing strategy that actually converts.

So it’s not completely effort free, but it’s so much freer and easier than filling your week with 40 hours of on one on one coaching or services! I recommend adding an online course to pretty everyone I work with.

If you’ve been struggling with your passive product sales or procrastinating on creating them, or want to move away from live launches without a big drop in cashflow, you’re going to love this episode.

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SIMPLE BUSINESS

The power of staying solo as a business owner

So you’ve been running your service business for a while now, and things are going well! You’ve got a steady stream of clients who are loving what you do, and you’re finding yourself getting busier and busier.

This is usually the point when we solo business owners start to think about what comes next for the business.

We see other business owners get to this point and start to focus on scaling and growing their business by hiring and training team members to help with the workload.

But what if you don’t want to manage a team? What if you’re happy with how things are, and want to bring in great money and help your clients without having to hire and train other people to do it with you? What if you love being a sole trader and want to achieve your business goals but still have a life? What if that one size fits all business framework, actually doesn’t fit with what YOU want?

SIMPLE BUSINESS

Building a Flow State Business

When you do what comes naturally to you, when you do what you enjoy and you price your offers well, your whole business experience is smoother. 

It doesn’t feel like hard work. You enjoy showing up and doing the things that move your business forward - and you have the freedom to ditch, delegate or automate the rest. 

Sales are easier. You don’t have to put in long hours. Sometimes you do because you get so into a project you can’t stop thinking about it, but that tends to balance out in the long run because you have the opportunity to build space into your schedule for times of rest, rejuvenation, and creativity.

SIMPLE BUSINESS

How to scale your business without increasing your workload

This week we’re talking about scaling your business without increasing your workload!

Scaling a business is an exciting idea, but a lot of us shy away from it thinking that with growth comes an increased workload. I am the opposite!

I truly believe you can have as much freedom as you want in your business if you do some strategic planning and take advantage of some of the tools available these days.

Tune in for my favourite freedom-increasing strategies for your business!

SIMPLE BUSINESS

How to have a life when you run a business by yourself

Back in 2011 I left corporate and started my first business, Beautifully Organised. I wanted more control over my time, to run my own schedule and to work on my terms. I wanted to be home for my young children more instead of having to work long hours, evenings and weekends. I wanted my work to fit around my life, and over the past 13 years I’ve worked with a lot of small business owners who want that too.

It took a lot of trial and error, but these days Beautifully Organised is an online business, and I make money sharing my organising tips via courses instead of personally going to people’s homes and organising them myself anymore. I have a very simple business model, and that’s actually what freed me up to start The Simpler Business podcast in the first place! I like to work a couple of hours a day, and I limit my private clients in this business to a handful so I’m not overworked anymore.

I also made a few other changes to my approach to running my business and thought I’d share them in case you find them helpful! Here’s what I do each year to run my 2 businesses and still have a life I love with plenty of down time.

SIMPLE BUSINESS

Turning your life experience into a business that helps others

If you love the idea of leaving corporate, leaving retail, leaving the 9 to 5 or what hour hours you’re working and you really want to start your own business and work for yourself but you don’t know what kind of business to start or what to focus on, then you are going to find this episode, really really inspiring and really really motivating.

SIMPLE BUSINESS

The simple way to never run out of clients

Keeping your client docket full is something most of us are nervous about when we’re first starting our business, whether we’re service providers, coaches or course creators.

So in case you need help with client retention, I’m sharing my favourite ways for course creators, service providers and coaches to keep working with their favourite clients without feeling pushy!

SIMPLE BUSINESS

How to beat the post holiday business slow down

January brings a unique challenge for course creators, coaches, and service-based businesses: the post-holiday slowdown. 

After hustling and bustling through the holiday season, the sudden drop in client engagement and sales can be a little disheartening and it’s something we all worry about once January hits. 

But it doesn’t HAVE to be a slow time in your business. With a couple of helpful strategies, you can turn a typically quiet period into a productive and profitable time.

Here's how!

SIMPLE BUSINESS

Simple Business Strategies for the New Year and beyond

We’re heading towards the end of the year and this is a prime time for us coaches, service providers, and online course creators to set the stage for success in early 2024!

Here are ten simple business strategies, each paired with practical actions and delegation tips!

SIMPLE BUSINESS

Break free from stressful launches and unsuccessful evergreen funnels

Live launches are intense and can put your business into feast or famine mode - big influxes of cash every few months with nothing in between.

Evergreen funnels have gained popularity in recent years because they give you the opportunity to bring in regular cashflow without the intensity of launches - in theory it’s a set and forget job, you create your funnel, turn it on and let it do the selling for you!

Listen in as my guest and I chat about why a lot of evergreen funnels have low conversions, why live launching doesn’t work as well anymore, why Nicki’s Circuit System is perfect for coaches and course creators, and the results she’s seeing from her Circuit System members!

SIMPLE BUSINESS

How to bring in an extra $1000 before Christmas

At this time of year we tend to slow down and wrap up, thinking it’s a slower season for course creators, coaches and service providers. But I find this month is great for a quick and easy cashflow boost.

Today, I’m sharing my favourite simple way to create and sell an offer to bring in that extra cash before Christmas!

SIMPLE BUSINESS

Marketing & sales lessons from my Mediterranean cruise

In November I went on my annual solo trip, a cruise through Spain, France and Italy - and it was AMAZING.

The cruise itself was with Norwegian Cruise Lines and it was the ultimate luxury. It’s easily the most beautiful ship I’ve been on.

What I found really interesting though was the little lessons I picked up while on the cruise ship - all about marketing and sales! I thought you might find them helpful too, so enjoy this casual chat about what I discovered and how we can apply it to our coaching, service or online course businesses!

SIMPLE BUSINESS

How to have a stress free & profitable December

As the year wraps up, we tend to brace themselves for what we anticipate to be a slow December for entrepreneurs, coaches and service providers. 

But December has so much potential for growth and profitability and can be one of the most lucrative times of the year if you approach it the right way.

And no, it's not too late to add an extra offer or two to your business model this holiday season!

SIMPLE BUSINESS

Using your data to make intuitive decisions for your business 

My guest today is going to walk us through how to use data to help you make intuitive decisions confidently!

After realising that the business owners in her life were very uncomfortable with math and data, she now teaches creative consultants, coaches, and designers how to leverage data and their unique power to build the businesses of their dreams, easily easily delegating ALL the work that drains them while consistently delighting their clients.

Listen in as we chat about what type of data we should all be looking at, how intuition and data work together to make informed decisions, where most business owners are going wrong when it comes to their data, and what it looks like from a higher level!

SIMPLE BUSINESS

Find & plug the money leaks in your business

There are a lot of areas when it comes to finances that us business owners often aren’t aware of. It’s not our area of expertise, so we don’t think about a lot of the financial information we need to run our businesses.

When was the last time you thought about how often you need to review your finances, or noticed the bottlenecks in your business that are slowing your growth?

Are you pricing products to ensure you’re making a profit? Do you know if or when your cash is about to run out? Are you clear on how much you need to set aside for taxes?

My guest this week is here to help business owners like us understand more about our finances, and show us the things we should be keeping our eyes on!

SIMPLE BUSINESS

Avoiding common HR landmines that trip up entrepreneurs

The goal as a business owner is for it to be a success, You want people to buy your products and book your services, to love the experience of working with you, to refer you to others, to have that cash flowing in and enjoy the limitless potential your business has!

It all sounds amazing and you’re on track to get there - but the challenge of being a successful business owner is that when your business grows, it starts to get too big for you to run it all by yourself.

Listen in as we chat about the top HR issues entrepreneurs should be aware of, whether you should just have independent contractors instead of employees, and what you need to do to hire your first employee!

SIMPLE BUSINESS

LinkedIn and PR

Want to get an endless supply of clients from LinkedIn?

My podcast guest loves social media and believes LinkedIn is a powerful platform that so many people don't know how to use properly, so she’s here to walk us through it!

Listen in as we talk about how to establish your personal brand on LinkedIn, how we can build authentic relationships with no spam or cold calling, the secret to booking a few massively impactful calls on your calendar each week, and what’s happening in terms of LinkedIn trends right now.

SIMPLE BUSINESS

The 4 Basics of Client Attraction & How to Standouts

You started your business, you created your offers, you’re ready to change lives… now you just need paying clients!

If you’ve ever launched an offer to crickets, you’re not alone.

We start our own businesses because we’re passionate about what we do and we’re highly skilled at it - but we’re not always natural marketers. In fact, for a lot of us, we’re really uncomfortable doing it.

Learn why entrepreneurs, coaches and service providers struggle to get clients, her simple way to attract clients, and how can we stand out from our competitors when positioning ourselves and our offers to potential clients!

SIMPLE BUSINESS

How to Leverage Rest and Grow Your Business

What’s your approach to down time and rest?

Don’t let yourself get to the point of forced medical sabbatical or being burnt out from your business - take time out now and you’ll see benefits in the long term sustainability of your business and have more balance and enjoyment in your life!

Learn why systemising our business is the key to sustainable growth, the common systems most entrepreneurs ignore, how to develop the critical actions highlighted in her method, and how to integrate a sabbatical method in 90 days!

SIMPLE BUSINESS

How The Ego Plays A Role In Leadership And Team Success

Does your ego get in your way and hold you back from greatness?

Your ego is your unconscious brain that is usually motivated by old past beliefs, mindsets and habits that you aren’t even aware you’re doing.

We live in a very reactive world—our egos are feeding on everything from social media rants to tabloids and news headlines, all designed to emotionally manipulate us for the benefit of the source.

Listen in as we discuss what Egos are present in your business, identify the three Egos and learn how they sabotage your success, how the Ego unconsciously runs your conversations and relationships, procrastination, and other Ego tactics that keep you stuck in your business!

SIMPLE BUSINESS

Scaling Your Coaching Business With 5-hour Work Weeks

​​Whether you’re just starting or you’re a seasoned coach, I bet you already know that while having a calendar full of clients sounds pretty amazing, it can also get overwhelming.

Plus, back to back client calls isn’t the best to get to your next income goal and it certainly isn’t a way to scale your business!

Listen in as we chat about the #1 thing to focus on when trying to reach 5 hour work week, time management hacks for more productivity, where to start with building out levels of offers & income, and how to build a sustainable & freedom-based coaching business that is not dependent on launching all the time!

SIMPLE BUSINESS

5 Ways To Prevent Burnout As A Service Based Business Owner

As a business owner, I have a feeling you’re no stranger to long hours, multitasking, and a never ending to do list!

Let’s look at some simple ways you can run your business and make great money while still protecting your time and energy!

SIMPLE BUSINESS

Keeping Things Simple As A Multi-Passionate Entrepreneur

If you’re a multi-passionate entrepreneur who struggles to keep things streamlined and simple because you feel called to do lots of different things, this episode is for you!

Everyone says to niche down and target a very specific audience with a very specific offer so that when they find us they know straight away we can help them, and that is good advice if you’re great at just one thing - but what if you’re great at lots of things? What if we choose the wrong thing to focus on? What if we waste a year focusing in one area and then realise later that we want to help people in other ways, with other products and services?

Listen in as we chat about the best ways that multi-passionate entrepreneurs can keep things simple without niching down.

SIMPLE BUSINESS

It’s Never Too Late For Success

If you’ve been wondering if you’re too old to start your own business, not tech enough to run a business online, or not trendy enough to have people take notice of you. 

We think so many things are holding us back from creating the business and life of our dreams - but the truth is, it’s not the external stuff holding you back. 

It’s not your age. It’s not your tech skills. It’s not a lack of opportunity or resources.

The only thing holding you back is your mindset.

SIMPLE BUSINESS

Growing Sustainably: 3 Simple Systems to Stay Present in Your Zone of Genius as You Scale to 6 Figures

If you have no idea where to start or feel overwhelmed by all the options out there when it comes to growing and scaling your business, you’re going to find today’s episode VERY helpful!

As your business grows, you can’t wing it anymore - you need systems and processes to support you and make your business and life easier.

If you’re ready to set up systems so they can help you organise and automate your businesses, hire and onboard your first team member with ease, and stay focused in your zone of genius as much as possible, I have just the guest for you!

SIMPLE BUSINESS

Combat Decision Fatigue and Watch Your Business Thrive

Are you exhausted from making endless decisions?

Decision fatigue is a real thing, and as a business owner I bet you’re no stranger to it! We often find ourselves juggling numerous responsibilities, both in the business and our personal lives. The constant need to make important decisions - and even the smaller ones -  can take a toll on our mental and emotional well-being, hindering our ability to find balance and actually enjoy what we’re doing.

The good news is, once you learn how to manage decision fatigue, you can reclaim your energy,  flow through your day and enjoy better outcomes both in your business and overall well-being.

INCOME

Turn your natural skills into a money making machine

We all have natural talents and skills that make us unique and helpful.

Whether it's an eye for design, a knack for organising, a talent for cooking, a way with words, or an innate ability to connect with others, these skills can often feel like second nature and we don’t realise how valuable they truly are.

What if you could turn these natural gifts into a thriving business that not only fulfils your passion but also brings in substantial income?

SIMPLE BUSINESS

Mindset shifts to scale your biz without sacrificing your freedoms.

Once you’ve got your business foundations sorted - your ideal customer avatar, your product & services, your offers & deliverables - you’re ready to scale!

But scaling your business can be both exciting and a little daunting...  

You want your business to grow but you don’t want to overwork yourself and burn out! After all, one of the reasons you started your business was to have more freedom.

Here are some key mindset shifts that will allow you to scale your business without sacrificing your freedom!

SIMPLE BUSINESS

10x your sales by learning how to write better emails.

Can email marketing work for ANY type of business?

I’ve been running my online businesses for more than a decade now and the smartest step I took was to build an email list and write to it regularly.

Email marketing is where I make most of my sales for my online programs, digital products and VIP Days and it has been instrumental in creating a number of income streams that have continued to grow year after year.

SIMPLE BUSINESS

Managing The Accounts For Your Small Business.

You know bookkeeping is important, but it's not easy, and getting a bookkeeper might feel like a big expense, especially in your first few years running your business.

So what do you do? Ask your accountant to sort it out for you (costing you a fortune), have a go yourself, make plenty of mistakes, spend time and money to fix it, or get your partner, family member or friend to help you out, even if you're not sure they are confident either?

The good news is, there’s a simple solution for you now!

SIMPLE BUSINESS

Scaling to Multiple Seven Figures with a Low Ticket Offer.

In the world of online business, many entrepreneurs are constantly on the hunt for the perfect product or service to offer and high ticket offers seem to be the recommendation of many coaches. 

These are high-priced products or services that typically require a significant investment from the customer (typically thousands) and this can create a significant income stream for the business owner, but while they can certainly be lucrative, they can also be trickier to sell.

The alternative option is a low ticket offer - a product or service priced at lower level, typically ranging from a few dollars to a few hundred dollars. These can be anything from digital products to coaching sessions or services.  It’s an easier “Yes” for your customer, but can it provide the same level of revenue as high ticket offers?

SIMPLE BUSINESS

Intuitive writing with nature’s rhythms.

Do you have a story to tell or a message to share, but wish writing it was easier?

Do your words sound good in your head but then you have trouble getting them onto the page?

When you write do you feel like what you really want to come through, is kids of stuck, or doesn’t quite feel right?

Your words are an extension of your energy, and when done right, they connect with your readers, inspire them and motivate them to take action.

SIMPLE BUSINESS

A simple funnel to boost your income this month.

Need a simple funnel to boost your income this month?

Here’s my favourite - just 3 simple steps!

SIMPLE BUSINESS

How to have peace and profits.

As entrepreneurs, it's easy to get caught up in the pursuit of profits. We often measure our success by our bottom line and our monetary achievements, but when we solely on profits, we can neglect other important parts of our lives, which can lead to burnout, stress, and lack of purpose, which can negatively impact your output and in turn your financial stability in the long run.

When you prioritise balance, wellbeing and peace in your life and business as well as profits, you can achieve more success and sustainability without the stress and burnout.

SIMPLE BUSINESS

Optimising your discovery calls.

If you’re uncomfortable selling, it’s NOT a sign that you’re not good at it.

It’s more likely you’re just trying to wing it, you don’t have a process to follow, and you’re making it more about you than about your potential client.

It’s time to ditch the outdated, pushy strategies and learn how to sell by combining sales skills and kindness to meet prospects where they are and earn their business effortlessly!

SIMPLE BUSINESS

How to flourish on your own terms.

Are you feeling tired and overwhelmed with your business and life right now?

Juggling work, family, fitness, friends - feeling like you’re trying to handle all of it but you can’t really focus properly on any of them?

Are you planning, scheduling, writing to do lists - but finding you just don’t have the energy to action them?

SIMPLE BUSINESS

Having more freedom and fun as a business owner.

Do you control your calendar or does your calendar control you?

Here's how to manage your time a little more easily so you can have more fun and freedom in your business without sacrificing your productivity or success!

SIMPLE BUSINESS

How to Know When You're Ready to Outsource Work.

Running a successful business takes a lot of time, effort, and resources. It might be time for you to outsource the simple and repetitive tasks in your business that don’t need your face, voice or personality!

SIMPLE BUSINESS

This is the year you grow and scale your business.

Big results are possible for you too, and you don’t have to work harder or longer hours to achieve them.

SIMPLE BUSINESS

How to leverage your digital marketing for business growth

You can’t have a business without clients or customers, and your potential clients and customers can’t find you if you’re not marketing your business consistently and strategically.

SIMPLE BUSINESS

5 Easy ways to increase your visibility

Simple ways to get in front of more of your ideal customers.

SIMPLE BUSINESS

Reviewing and simplifying your business in 2023

Simple goal setting and actions to achieve your growth and income goals.

SIMPLE BUSINESS

How to grow your business and remain profitable at the same time

Profitability is possible when you understand your numbers and have an intentional financial plan for success.

SIMPLE BUSINESS

Simplifying Your Business Systems

Let's set up your systems the simple way.

SIMPLE BUSINESS

Reverse engineering your business growth

Want more results from your business, without risking burnout? Work backwards.

SIMPLE BUSINESS

Actions that generate more revenue in your business

Prioritise actions in your business that generate revenue to be more profitable and scale more easily.

SIMPLE BUSINESS

Attracting clients with effective storytelling

Converting website visitors into paying customers is a must for every successful business. So where do we start? With a story.

SIMPLE BUSINESS

Stress free launching - yes, it's possible!

It’s not enough to just create your course and sit back and wait for the sales to roll in, you need to tell people about it and encourage them to buy it! A launch is the most effective way - here's how to make it stress free.


SIMPLE BUSINESS

Ask yourself these questions before you buy your next online program

There are only so many hours you can commit to learning & development as a business owner, so it pays to choose your courses wisely.

SIMPLE BUSINESS

Email subject line tweaks for higher open rates

Want to make more sales from your emails? First, you need people to open and read them.

SIMPLE BUSINESS

9 Easy ways to get testimonials and social proof for your product, service or business

Stop stressing about asking and use these easy ways to get plenty of lovely words without begging or bribing ;)

SIMPLE BUSINESS

How I use systems & processes to simplify my business

I’m all about finding easier ways to do things, and systems and processes have been a game-changer in both of my businesses.


SIMPLE BUSINESS

A peek at my typical 2 hour workday

I work eight hours a week running two online businesses. It’s not always the same, but this is how my simple life as an entrepreneur and mother of 2 looks right now.

GOAL SETTING

Simple goal setting that actually works

Goal setting works best when you make your goal as easy to achieve as possible. Here are 4 steps to help you do that.

BRANDING & DESIGN

Converting your audience into paying clients through personal branding and impactful design

Using branding and design for positioning, visibility and building know, like & trust with your audience.

INTERVIEW

Sharing small shifts I've made at work and in life on the 10 Degree Shift podcast


A peek behind the scenes in my life and how small changes have had a big impact.

CONTENT TIPS

3 Easy ways to simplify your content and increase your sales

Let's lighten your load and make your content work for you!

STRESS LESS AT WORK

6 Ways to simplify your workday

Tired of feeling stressed? Let's fix that.

NEED MORE CASH FLOW?

Easy offers for a quick cashflow boost

Easy conversions for you, quick wins for your customers. Let's get an easy offer up and running this week!

VISIBILITY BOOST

How to grow beyond your audience and get more exposure

A simple formula for getting in front of new people.

CONTENT CREATION

8 Easy content creation hacks to improve your consistency and increase your visibility

Hack your content creation for more consistency, the easy way.

WORK LIFE

One handy tip to make your workday easier

Let's make your workday less overwhelming and more enjoyable.