How to get buyers to hop off the fence

You gotta give them a reason to want to buy NOW, not later ✨

But you need to do it ethically.

Scarcity makes people take action, but it can feel uncomfortable to add it to your offers if you’re worried about coming across as pushy or salesy.

Here’s how to use scarcity in a way that feels authentic and aligned with your values:

👉 1. Use Real Deadlines

This could be a limited enrolment period, a bonus that’s only available for a short time, or a date when prices will increase. Be clear and transparent.

👉 2. Highlight Limited Availability

If your offer includes 1:1 time or customised support, let your audience know spots are limited.

This shows them the value of your time and encourages them to act before spaces fill up.

👉 3. Offer Time-Sensitive Bonuses

Add a special bonus for those who sign up within a certain timeframe. This creates more desire without pressure.

👉 4. Be Honest About Why The Scarcity Exists

Explain why you have a deadline or limited spots. People appreciate honesty, and it builds trust.

Scarcity isn’t about tricking people into buying. It’s about creating urgency in a way that makes sense for your business and your audience.

🎁 If you’re not sure how to word the scarcity in your offers, you can use the copy in my template pack and tweak it - Come find me on Instagram, comment or DM me the word TEMPLATES and I’ll send you the link! 🔗

#onlinebusiness #salestips #scarcity