Sales aren't pushy when you're focused on how your offer helps people

You’re helping people save time & effort.

You’re helping people feel better.

You’re helping people have fun.

You’re helping people stress less.

You’re helping people make things easier.

Sales feel better for everyone when you’re warm and kind with your approach. Your offer is there to HELP them!

Don’t make it feel manipulative or heavy. You don’t need to dwell on every pain point or make people feel like they’re failing without your solution.


It’s totally fine (and feels much better) to focus on empowering your audience:

✨ Show them what’s possible with your help.

✨ Paint a picture of the transformation they can achieve by working with you.

✨ Highlight the freedom, ease, or joy your offer will bring them.

People don’t like to feel broken or pressured. 

They want to feel hopeful and inspired 💖

When your marketing speaks to their potential - not their fears - you create trust and make people EXCITED to work with you.

Aligned clients buy because they believe in what’s possible with you.

 If you’re interested, I’ve got a bunch of phrases to attract empowered potential clients in my template pack - come find me on Instagram, comment or DM the word TEMPLATES if you want them!

#ethicalmarketing #alignedbusiness #salesstrategy #empoweredclients