Scaling to Multiple Seven Figures with a Low Ticket Offer

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In the world of online business, many entrepreneurs are constantly on the hunt for the perfect product or service to offer and high ticket offers seem to be the recommendation of many coaches. 

These are high-priced products or services that typically require a significant investment from the customer (typically thousands) and this can create a significant income stream for the business owner, but while they can certainly be lucrative, they can also be trickier to sell.

The alternative option is a low ticket offer - a product or service priced at lower level, typically ranging from a few dollars to a few hundred dollars. These can be anything from digital products to coaching sessions or services.  

It’s an easier “Yes” for your customer, but can it provide the same level of revenue as high ticket offers?

I’m excited to introduce my podcast guest Mickie Kennedy from eReleases and hear about his experience with low ticket offers, and I think you’ll be pleasantly surprised at what he has to say!

A little background on Mickie, he founded eReleases 24 years ago to help small businesses, authors, and startups increase their visibility and credibility through affordable press release marketing. 

Previously, he’d been working at a PR company when a small business owner called, saying to Mickie “We won an award and I want to send out one press release. I’ve called all the PR firms in the yellow pages and they all have a minimum starting price of $20,000! Can you help me?” Mickie saw an opportunity to help and eReleases was born, providing a press release service option that was much more affordable for small businesses.

Listen in as Mickie shares about the hardest part of growing his business, the tools he used to grow his business, whether he feels he is a good manager, and his recommendations for small companies that want to grow!

I'd love to know your thoughts on scaling to multiple seven figures with a low ticket offer too! Come chat with me on Instagram anytime.

x Marissa